Seth Godin's Blog posts are great! Yesterday's post, "Bear Shaving," is one of my favourites so far.
In a nutshell, Seth's point is that too often people choose to deal with the symptom of a problem without ever addressing the root cause. The example Seth uses is shaving polar bears in response to global warming - an extreme but entirely ineffective response.
Something that Seth doesn't mention is an equally ineffective but so very common occurrence - responding to a crisis with an appropriate reaction, but when the response is too late to be effective. Think about, for example, removing an appendix after it has ruptured. Or apologizing to a customer for a customer service glitch, after they have switched to another provider.
The point is - make sure your response is appropriate to the situation, but also make sure you respond while it is still relevant.
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