A lot of large software vendors are promoting themselves as providing Business Intelligence solutions appropriate for SMBs, but here's my issue - while the solutions are generally functionally and financially appropriate for the upper end of this market space, the reality is that they are not generally an affordable option at the lower end.
For clarification, I better share my definition of the market we're talking about.
Generally (and obviously with exceptions), when I think of mid-sized businesses, I'm thinking of those from about $25 million per annum revenue, and going up to about $350M in annual revenue. I realize that annual revenue is a fairly arbitrary defining characteristic, however people like having boundaries, so there you have it. Under $25 million, generally there is not the scope of business operations to warrant much in the way of sophisticated BI, and over $350M, realistically we're no longer dealing with a mid-sized business.
As the president of a consulting firm implementing BI solutions in the mid-market, I'm hoping I can use my experience to give some insight into viable BI for smaller businesses, and how to get value from appropriate solutions.
And yes, I'll also share my opinion about industry trends and changes for those who care to read them :)
Stay tuned!
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