Is Business Intelligence just reporting? Pretty charts and tables? Is that all I get for my money?
If you look at information as a vital strategic asset for your business, you'll start to see how business intelligence is NOT just a cost. A lot of us talk about living in the "Information Age" and how we're all "information workers". But if all you're doing is recording transactions so you can pay your taxes, you're missing the point.
It's only data until you start to use it; then it becomes information.
And THAT is a strategic advantage.
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